Around 85% of visitors to the Internet find websites through the use of search engines and directories. For this reason your website must be optimised to enable the search engines to locate your site and list it high in the returned search results. If your site doesn't appear until page 20 of the listed results, chances are it is not going to be found. Your search engine placement needs to be in the first few returned pages.

Search engine marketing (also known as search engine optimisation, search engine optimization or SEO) involves:

understanding the website's content
selection of best keywords and key phrases
reviewing content for use and placement of keywords
optimising pages, titles, headings
writing META tags (behind-the-scenes page code)
submission to major search engines and directories

If you have any queries please e-mail info@webscrutineer.com